Tiel Lab Website

design firm


What is design?

We do not perceive design as the simple design process of “creating a well-ordered appearance”.

In the world at large the thing called design tends to be focused on giving something a well-ordered outward appearance of being “pretty or beautiful”.

「The etymology of the word “design” is the same as “dessin”, the Latin word designare which means “to express a plan symbolically”.

Source: Wikipedia

As seen from the etymology of “to express a plan symbolically”, we believe that design requires not just a single superficial “point” but a continuous process to achieve a goal, from lines to surfaces and space, and a story.

Creativity centered around continuous and substantial thinking

Our team emphasizes user experience, the users’ point of view, and sustainability to work to provide long-term problem solving rooted in research and marketing.